01 · 2022 — present

The Phir Story — AI WhatsApp agent & marketplace
A Shopify marketplace for preloved Pakistani designer fashion, with an AI WhatsApp agent that turns seller messages into listings.
- Built an AI agent on WhatsApp that turns a seller's voice note or text into a prefilled listing: no ned to download and app, submissions route to internal review before going live. ~90% of listings now come in this way.
- First version was a fully AI-conversational agent; a 10-person focus group showed only 2 completed a listing. Rebuilt it as a hybrid (algorithmic form + AI extraction) predictable for sellers, still fast.
- Custom admin dashboard for inventory state, listing approval, and seller/buyer comms. Audited and standardized a 337-product catalog (sizing, tags, vendors).
- Summer 2026: rebuilt the storefront on Shopify Dawn (Impulse-style design, measurements-first product pages, make-an-offer, dry-clean add-on) and ran the operational side of a Dallas pop-up.
Shopify · Liquid · Supabase Edge Functions · WhatsApp Business API · Anthropic API · React
Gallery

Custom admin dashboard — review queues, payouts, inventory 
Dallas pop-up — make-an-offer and live auction racks 
The AI WhatsApp agent: voice note or text to live listing 
Live storefront, rebuilt on Shopify Dawn
